We have successfully branded the following products:

	Clere
	Sof N Free
	Sta Sof Fro
	Satiskin
	Gallia
	Lander

We are now embarked on branding some new products for which we have distribution rights for. These include:

	Kuza
	Africa Best
	Fair & White
	Body Fantasies

The products that we are involved with in brand building are products which we feel have long-term potential. We realize that some investment is needed for the brand in order to achieve good long-term returns. Successful branding ensures that the life cycle of a particular product is extended.  To recognize the appropriate mediums for marketing and brand building ensures that mileage is extracted in terms of funds spent on branding.

We do endeavor to use all mediums available and not just the obvious ones. We have had considerable success with the branding of ethnic hair care products in Kenya. The entrenchment of our brands within this market has involved working extensively with the salon sector in terms of education and also promoting products. In the retail category we are currently embarked on implementing planograms in several of the channels that we service. For those not familiar to this term- a planogram is the way in which products are displayed that will maximize throughput. In the retail category we also run promotions in-store and work with merchandisers in respect to maintaining quality of displays. We also have branded our vehicles and have used outdoor advertising to good effect. We are able to negotiate favorable prices with some of the outdoor companies that we deal with.