Oliive, a new range of shampoo, lotion and cream will be launched in 2009. Oliive shampoo will be the first product to be launched on 2nd February 2009.
The emphasis for this product range will be small consumer sizes at affordable rates. Product quality is excellent and pricing is very good.
Kenya's new Finance minister
Mr Uhuru Kenyatta was appointed on 23rd Jan 2009 as Finance minister of East Africa's biggest economy.
Mr Kenyatta was previously the minister for Trade in the coalition government
Business Briefs
Shilling and the Kenya stock exchange remain stable. Kenya's main NSE-20 share index is expected to trade steady this week as brokers seek direction from the annual results from the financial sector.
DISTRIBUTION
Distribution has been our core business in Kenya for the last 10 years. We distribute very effectively to the following channels:
Key Accounts
Supermarkets
Wholesale shops
Chemists
Beauty Shops
Salons
Our channel of distribution extends to most of Kenya. We have salespeople and merchandisers who service the outlets that we sell to within Kenya. We have delivery vehicles and we also out source some of our delivery requirements. We have set up distribution for a major international cosmetic company in Ethiopia.
We have been involved in distribution in Uganda for hair products. Currently we are establishing a market in Rwanda for some U.S brands that comprise of hair care products, perfumes, lotions and cosmetics. We are in a position to identify the correct channels of distribution within the East Africa region and identify parties that one could do business with. Kenya is a hub for the East African region. The region is well served by our national airlines Kenya Airways. We could call on clients within the region- this assists in building relationships and has a positive effect on business. We could also help in identifying new clients with which to work with.
The emphasis on distribution varies in each country in East Africa. In regards to channels that are available Kenya is advanced however due to existing global trends other countries within the region are fast catching up. As emphasis moves to the formal retail segment within the region a much more concerted effort needs to be made in-store. How products are emphasized in-store does make a very big difference to sales. In the section on branding we have outlined what services we can provide in-store.